Advertising and gaming meet in an unlikely environment with the installation of the first hands-free urinal video game. Thanks to infrared technology, users can steer themselves down a ski slope, knock down penguins or even answer quiz questions.
If you've never thought urination could be the key to innovation, then think again. After three years of development, the men of Britain can at last get gaming while they pee. Gordon MacSween designed the game.
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